What characterizes two-sided messages in persuasion?

Two-sided messages in persuasion are characterized by their balanced approach, as they include arguments for and against a particular position. This technique is effective because it allows the audience to see the complexity of an issue, including potential counterarguments. By acknowledging opposing viewpoints, the communicator demonstrates fairness and credibility, which can enhance their persuasive power. This approach helps to prepare the audience to counteract any arguments they may encounter from other sources, reinforcing the arguments presented by the communicator.

This method is particularly effective when the audience is likely to be exposed to opposing views; it shows that the speaker is not ignoring the other side of the argument and can make the message more persuasive overall. A one-sided argument, in contrast, may come off as biased or naive, reducing the overall effectiveness of the persuasion.